How Ruko Cuts Support Response Time by 12x with GPTBots.ai

As Ruko expanded across Amazon, Best Buy, Walmart, TikTok, and other sales channels, its customer feedback volume more than doubled.

The growing number of product-related inquiries created new challenges for the support team. Ruko needed a way to respond faster, handle repetitive questions more efficiently, and maintain a consistent customer experience as the business continued to grow.

At the same time, Ruko wanted to improve its support capacity without replacing its existing systems or losing control over its product information and brand voice.

GPTBots.ai helped Ruko integrate AI-powered customer assistance into its existing app, website, and Zendesk workflows.

• AI Support Across Digital Channels

Ruko deployed GPTBots.ai-powered AI assistants across its app and website to answer common customer questions and reduce repetitive support requests.

• AI-Assisted Zendesk Responses

GPTBots.ai brought AI assistance directly into Ruko’s Zendesk ticket queue, helping agents generate faster and more relevant responses within their existing workflow.

• Business-Owned Product Knowledge

Ruko’s team could directly manage and update the product knowledge used by its AI assistants. This allowed the company to keep responses accurate as products, policies, and customer needs evolved.

With GPTBots.ai, Ruko achieved significant improvements in customer support efficiency:

• More than 3,000 customer inquiries handled by AI over six months
• Ticket response time reduced from approximately two hours to under 10 minutes
• A 12x improvement in response speed
• Fewer repetitive inquiries requiring manual support
• More time for agents to focus on complex customer issues
• AI support added without replacing Ruko’s existing Zendesk infrastructure

Ruko chose GPTBots.ai because the platform combines automation with business control.

The solution enabled Ruko to introduce AI into its current support operations while allowing its team to manage the knowledge, accuracy, and tone behind every AI-generated response.

This approach gave Ruko the flexibility to adapt its AI support as its product portfolio and customer needs changed—without relying on a one-time deployment or waiting for model retraining.

GPTBots.ai has helped Ruko build a more responsive and scalable customer support operation.

By combining AI-powered assistance with direct control over product knowledge, the platform enables Ruko to deliver a more efficient and consistent service experience as the company continues to expand.