Jacob Morrow

2024-06-27 17:26:01

3242 Views, 8 min read

In the era when chatbots are seen everywhere, Drift stands at the forefront of the chatbot industry. Drift chatbot is a conversational marketing and sales platform that empowers businesses to interact with customers in a more personalized and effective way. Today, Drift has over 50,000 customers who had more than 41 million conversations last year. This makes Drift a dominating leader in the chatbot space. So, what makes Drift chatbot so special?

Let's uncover all about Drift chatbot in this guide, including its overview, features, pros/cons, pricing, and more. So, stick around to learn if Drift chatbot is right for your business or not.


Part 1: What is Drift Chatbot?

Drift chatbot is a buyer engagement and conversational solution that helps businesses offer personalized interactions to visitors, respond to their queries, and facilitate them in the sales process. It can integrate into the website and support real-time interactions with visitors.

Drift chatbot can serve as an all-in-one bot to handle marketing, sales, and customer support queries. It can schedule meetings with sales representatives, troubleshoot common queries, or direct chats with human agents.

Simply put, the purpose of the Drift chatbot is to offer real-time conversational marketing and engage customers with personalized dialogues. The main target audience of Drift chatbot is B2B businesses, as Drift AI is trained on 100M+ B2B marketing and sales conversations. It is being used in financial services, manufacturing, professional services, and technology industries. However, it can also facilitate B2C businesses. It can be tailored to suit the unique requirements of any business.

Overall, Drift chatbot empowers businesses to improve customer engagement, enhance lead generation, generate more revenue, and reduce in-house workload.

Drift Chatbot

Part 2: Full Review of Drift Chatbot

Drift chatbot offers a single platform for personalizing conversations at all stages of the buyer's journey. It leverages natural language processing (NLP) and machine learning to understand the context behind the customer queue and provide the exact response they are looking for.

Amazed by Drift chatbot capabilities? Let's get deeper into the Drift chatbot review and look at its key features and other details.

Key Features of Drift Chatbot

  • Real-Time Interactions: It integrates with your website and responds to customers with immediate answers in real-time.
  • All-in-one Bot: It can act as a virtual marketer, sales rep, or support agent for different customers. It can answer product-related questions, book a meeting, or troubleshoot issues.

  • Drift Chatbot

  • Chat Routing: It provides intelligent chat routing support. You can create rules for routing conversations, instantly direct conversations to the right person or team, and keep customers engaged in a single chat window.

  • Drift Chatbot

  • Support Wide Chatbot Elements: It can offer a wide range of chatbot elements such as delays (for human-like conversation flow), images, videos, audio, attachments, links, emojis, buttons, and more.

  • Drift Chatbot

  • Conversation Analysis: It stores and analyzes all open-text conversations to smartly identify common themes and provide more personalized responses.
  • Customer Engagement: When a customer arrives on the website, it can begin conversations or respond to visitor queries promptly. It can automatically identify and understand visitors and fire custom playbooks that convert.

  • Drift Chatbot

  • Personalization: It learns from all the past conversations it has with customers. This makes it able to understand the message context and offer accurate responses that match the customer's preferred tone and style.
  • Conversational Marketing: It dominates for its exceptional conversational marketing capabilities. It engages with customers in real-time dialogues to tackle their needs and turn them into potential leads.
  • Integration: Other than the website, it can integrate with plenty of other platforms, such as Clearbit, Databox, Salesforce, Facebook Messenger, HubSpot, Zapier, and more.

  • Drift Chatbot

  • Analytics: It provides comprehensive analytics, such as the number of conversations emails captured, meetings, etc. These insights can help in decision-making related to content personalization or segmentation.

  • drift

All the above key features of Drift Chatbot make it a powerful chatbot for marketing, sales, and customer support. However, there are a few unique features you get to experience with Drift Chatbot, as follows:

  • Convert High-Volume Traffic: It can intelligently identify previous website visitors, grasp their intent, and then deliver them unique experiences to make them your next customers.

  • Drift Chatbot

  • Better Target Account Pipeline: It can smartly pinpoint target accounts and their interactions with your site so that you can engage with them 1:1 at the right time.

  • drift Target Account Pipeline

  • 24/7 Meeting Scheduler: It can autonomously schedule meetings at the customer's preferred time.

  • 24/7 Meeting Scheduler

  • AI Engagement Score: It provides real-time intent insights on prospects to better prioritize prospective efforts.
  • GPT Integration: Its GPT integration offers AI-suggested replies in live chat to sales representatives so that they can provide immediate responses to customers without delays.

In short, the Drift chatbot is an advanced, feature-rich chatbot platform that empowers you to create a super-intelligent chatbot that increases engagement and drives sales autonomously.



  • Ease of Use: It has a user-friendly interface that does not require technical expertise or software experience.
  • Customer Engagement Capabilities: Its personalized responses, real-time dialogues, rich chatbot elements, auto meeting schedules, chat routing, and other capabilities keep customers engaged.
  • Wide Integration Options: It supports many integrations to offer omnichannel experience to customers across different platforms, such as Shopify, Facebook, HubSpot, Salesforce, etc.
  • More Leads and Productivity Boost: It helps generate and qualify more leads. It can collect personal details, schedule sales calls, provide AI engagement scores, and more to help teams increase leads and sales.
  • Responsive Support: It can troubleshoot customers' issues in real time with personalized responses.
  • Detailed Analytics: It provides comprehensive analytics of all chatbot activities and outcomes to make data-driven decisions.


  • High Cost: It is more expensive than many other platforms. If you want to deploy the Drift chatbot for multiple teams and access its full capabilities, it will cost you thousands of bucks per month. For instance, its Premium plan is meant for small businesses, and that costs $2,500/month (billed annually).
  • Learning Curve: An initial learning curve is required to build and configure the chatbot.
  • Challenging Integration: Technical expertise is required to integrate the Drift chatbot with other platforms.
  • Multiple Teams only in Enterprise Plan: It does not allow you to use the chatbot for multiple teams unless you subscribe to its most expensive "Enterprise" plan.
  • Bugs: Users have reported bugs and slow performance in both its web and mobile apps.

Drift Chatbot Pricing

From the above Drift chatbot review, it is evident that you won't be getting this tool at a lower price. That's exactly what we can see in its pricing plans.

Drift has only three pricing plans: Premium, Advanced, and Enterprise. It only displays the Premium plan, which starts at $2,500/month (billed annually). This plan is meant for small businesses and offers custom chatbots, live chat, conversational landing pages, real-time notifications, meetings, and intel.

The Advanced and Enterprise Drift Chatbot pricing plans require you to interact with the sales teams. They offer everything you get in Premium and more, like Fastlane, A/B testing, flex routing, AI-powered chatbots, etc.

Overall, Drift pricing plans are among the most expensive, and they seem to be affordable only to well-established enterprises.

Drift Chatbot Pricing

Part 3: How to Build a Bot Using Drift

Now that we have thoroughly looked into the Drift chatbot review, the next important thing to learn is how to build a bot using Drift. Here are the steps you need to follow to build a bot using Drift:

Step 1. Go to the Drift website and sign up or sign in.

sign up

Step 2. Copy-paste the Drift JavaScript snippet into your website header to install Drift.

Drift JavaScript snippet

Step 3. Link your calendar to schedule meetings automatically.

Drift Chatbot Pricing

Step 4. Specify lead routing rules so that the Drift chatbot sends prospects to the right member.

Drift Chatbot

Step 5. Invite and add team members.

Drift Chatbot Pricing

Step 6. Copy-paste questions to the leadbot visual builder.

Once done, your chatbot is ready to run and integrate wherever you want.

Part 4. Best Drift Chatbot Alternative

Drift chatbot is undoubtedly a full-fledged platform for building a powerful bot for your company. However, its hefty pricing plans are a big concern. Secondly, the learning curve and challenging integration add to the complexity.

In contrast, there is a better Drift chatbot alternative that also allows you to create a powerful chatbot without any complications or expensive pricing plans. This platform is known as GPTBots.

GPTBots is a no-code powerful platform for creating AI chatbots. It requires you to follow simple click-based steps to create a full-fledged chatbot from scratch. Furthermore, it offers pre-designed templates to quickly create chatbots for customer support, lead generation, marketing, and more.

Choose a Chatbot Provider

GPTBots lets you easily train your chatbot with your company's knowledge base. You can upload the data from websites, PDFs, spreadsheets, documents, and more. Afterward, it can extract questions from the data and train the bot to respond to customers accordingly.

The best part of GPTBots is that it helps create workflows to automate repetitive tasks of different departments in your organization, such as marketing, sales, support, HR, IT, etc. For example, it can automatically send surveys to collect customer feedback, automate the onboarding process of new employees, and more.

Choose a Chatbot Provider

The key features of GPTBots include:

  • Click-based, no-code interface to build chatbot.
  • Pre-designed templates for fast bot creation for customer support, lead generation, etc.
  • Capable of building workflows to automate repetitive tasks.
  • Easily train bot with your company's knowledge base (one-click upload data from websites, documents, spreadsheets, etc.).
  • Support multiple input types on your bot, such as text, images, videos, etc.
  • Integrate easily across different platforms, including WhatsApp, Discord, Slack, Zapier, Messenger, iframe, Telegram, and more.

Overall, GPTBots shine as a user-friendly yet powerful chatbot builder. That's the reason GPTBots has proven to resolve 95% customer queries and increase sales lead by 300%.

Choose a Chatbot Provider

GPTBots: No-Code Chatbot Builder Pricing

Regarding the pricing, you can start with GPTBots for free and get 100 free credits every month. Alternatively, its Business plan costs just $649/month and offers 30000 credits/month and access to create 20 chatbots with full capabilities.

Compared to the Drift chatbot, it is multiple times cheaper. So, why pay a hefty subscription fee for Drift chatbot when you can get more intuitive offerings with GPTBots?

Choose a Chatbot Provider

Learn more GPTBots and make it easier for your users to start conversations today.


Drift chatbot is a powerful buyer engagement and conversational solution that can help create a full-fledged chatbot for lead generation and customer support. Its intelligent, personalized conversations with accurate responses are game-changers. However, its expensive subscription plans and complicated bot build process are the big hurdles. That's why this guide presented GPTBots as an ideal alternative to Drift chatbot. It offers a more intuitive way to build chatbots and automated workflows, and that too at a fraction of the cost. So, sign up with GPTBots and build a powerful chatbot with reduced time and resources.

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