Jacob Morrow

2024-07-08 17:47:04

2613 Views, 5 min read

Customer experience has always been a top priority for organizations in achieving business success. But here is another crucial factor, i.e., your employee's digital experience (DEX). While a well-designed physical experience is important, a significant portion of employee experience revolves around digital tools. With an increasing reliance on technology, prioritizing a positive DEX is not a choice but a necessity.

Fortunately, businesses are recognizing the importance of DEX. According to a recent survey, 80% of I.T. decision-makers responded that DEX is now a key consideration for their enterprises. Investing in a positive DEX helps you prepare a resilient workforce ready for challenges (e.g., pandemics).

Before moving forward with a DEX strategy, let's explore its significance. What are the hottest trends of 2024, and how A.I. can help you transform your DEX quickly?

What is Digital Employee Experience (DEX)

Digital employee experience (DEX) refers to the interactions or perception of how your workforce engages with digital tools (software, applications) at work. DEX often reflects employees' engagement and productivity with their work. A positive DEX means that your employees are fully engaged with the digital tools your company has provided. It also highlights that they are continuously learning, and these tools are making them better at their jobs.

Colleagues working together and enjoying the headsets

DEX tools may include a wide range of digital resources used to perform different job functions. Some of the most common examples are:

  • Productivity and Work experience: Project management software and task management applications e.g., Google Docs, Microsoft Office 365)
  • Collaboration and Teamwork: Email, instant messaging platforms (e.g., Slack, Microsoft Teams)
  • Learning and Development: Online training platforms, knowledge management systems and content libraries
  • Internal Communication: Employee portals and the company's social networks

These are just a few examples. The list is extensive, and the specific tools may depend on the industry, company size, and job roles.

Why is Digital Employee Experience (DEX) Important?

It is important to remember that DEX is not an isolated concept but an integral part of the overall employee experience (EX). Digital technologies are now the backbone of any modern business operation. By 2021, 79% of employees had started using digital workplace tools. 

This heavy dependence means these technologies directly impact customer service, productivity, and an organization's performance. Similarly, glitches or human inefficiency can lead to financial losses and customer dissatisfaction. 

3 Persons working together to find the most flawless solution.

The impact of bad DEX goes way beyond employee frustration. It can translate into lost revenue, high employee turnover, and poor customer experience. Here is the bright side: Businesses with excellent customer service have 1.5 times more engaged employees. 

This is because well-trained and well-equipped employees are more likely to deliver exceptional customer service. Similarly, happy employees (with a positive employee experience) are 68% less likely to leave or switch. A positive DEX benefits everyone – your business, employees, and customers.   

Sustainable growth demands business leaders to adapt to stay ahead of the curve. To provide Your employees with the best DEX, here are some of the top trends to look forward to in 2024.

Integration of A.I. in the Workplace

Just like everything else, artificial intelligence is changing the way we work and do business. Over 75% of the global knowledge workers are already using it. Since its launch in 2022, open apps like ChatGpt have been helping businesses utilize A.I. in numerous ways. 

Research shows that 81% of employees believe that A.I. improves their overall performance at work. From onboarding clients to running sales campaigns, generative AI can be a powerful assistant. 

In 2024, integrate A.I. as chatbots and knowledge bases within your systems if you haven't already. This will streamline your workflow, increase productivity, and save everyone's time. 

Employee Education

Research shows 55% of employees feel they need more training to perform their job effectively. For the best DEX experience, provide ongoing support and training to your employees. Offer accessible options like help desk, chat support and troubleshooting guides. Continuously equip your team with workshops and online courses to keep them on the top of the latest tools. This investment in their knowledge empowers them and promotes a positive DEX.

People First Approach

DEX matters even more for remote and hybrid workers. 66% of enterprise leaders plan to pursue full remote or hybrid models. In 2024, it will become essential for businesses to create a human-centric environment for facilitating diverse working styles. Use data and A.I. to offer personalized geocaching sessions that keep employees productive and motivated. 

Go for cloud-based solutions that allow people to work from anywhere. Involve your employees in choosing tools and platforms that fit their work and personal lifestyle in a hybrid setup.  

Successful Digital Employee Experience: Case Study

Colleagues looking enthusiastic and enjoying together

What do you think a Successful digital employee experience looks like in real life? Here is a practical case study that will help you understand how DEX transforms businesses and impacts employees.

DEX Transformation at Accenture

Accenture is a leading U.S. multinational Fortune 500 company in Dublin. With a global workforce of over 721,000 employees it is one of the leading companies in consulting, digital technology and operations. Accenture recognized the need to empower its diverse workforce with digital employee experience (DEX).

To achieve this, Accenture launched a comprehensive digital worker program with several key initiatives:

  • Interactive Learning: Accenture created engaging video tutorials to teach employees about different technologies. These sessions were launched under 'Accenture Productions' to promote collaboration and engagement.
  • Choices and Flexibility: Provided a wide range of technologies and cloud-based platforms. This ensures that both onsite and hybrid workers have the right tools to succeed.
  • Advanced Training: Accenture partnered with other platforms to deliver advanced training and workshops. These workshops incorporated gamification, storytelling, and interactive elements to make learning an engaging experience.

Results: Accenture's DEX initiatives lead to remarkable results:

  • 24,000 monthly visits to the internal digital worker site
  • 1.1 million visitors to the support portal
  • 3.8 million minutes of streamed videos per month
  • 680k active Microsoft Teams users per month

Challenges of Digital Employee Experience

Implementing a successful digital employee experience (DEX) doesn't come without challenges. But with every challenge comes an opportunity for a more digital workspace.

support new employees

Change Management

New digital technologies often require adjustments. Employees need training on new workflows, and business operations need modifications. The whole process should be carefully planned with flexibility. Break down changes into smaller, phased projects and adjust the pace according to your employee's learning curve.

Remote Working Challenges

Creating a DEX program can be more challenging for organizations with remote and hybrid workers. In-person training sessions might not be feasible for everyone. Use video sessions, virtual reality simulations, or interactive learning that facilitates all employees.


Building a successful DEX requires careful planning and financial investment. Remember, it is a long-term solution, not a quick fix. Before starting, analyze which technologies will improve your team's work and deliver long-term benefits.

Tips To Enhance Digital Employee Experience

A successful DEX is not an overnight project, but with planning, it can soon become a part of your company culture. Here are some useful tips to minimize silos and friction for your employees.

Prioritize Your Employee's Needs

Digital tools revolve around your employees, so prioritize their needs. You can collect feedback through surveys, questionnaires, and even informal chats across departments. Understanding their frustrations and pain points is the key. This will help you choose the best tools that fuel their success.

Design a Clear Roadmap

After listening to your employees, map out a clear DEX plan. Identify the specific software you need (e.g., customer service automation or project management tools). Choose training methods that work best for your team. Finally, establish ways to measure progress and ensure your DEX program delivers the required results.

Get Everyone Onboard

A successful DEX needs everyone on board. Involve H.R. and finance at early stages for budget and people support. Talk to all teams (sales and marketing) about how new tools, like upgraded internal communication platforms, will benefit everyone. Getting everyone on the same page ensures all departments utilize the tools effectively.

Take One Step at a Time

Introducing new technology takes time for people to adapt. Start with a clear strategy and focus on rolling out changes gradually. Provide thorough training and support for your employees and tell them it is okay to make mistakes. This step-by-step approach makes everyone feel comfortable with new tools.

Empower Your Digital Employee Experience with AI

A survey shows that 95% of employees struggle with digital friction such as software, network issues, access issues and slow devices. It happens when organizations don't store their data in a centralized place, and it's scattered across different departments. This can lead to a negative DEX and disrupt your business.

Don't worry; with its enterprise-specific knowledge base, GPTBots can help you:

Learn With an AI-Powered Knowledge Base

GBTBots helps design a custom AI-powered knowledge base for your business. It can handle all of your structured (tables, Q/A) and unstructured data (traditional documents), making information accessible to everyone. Think of it as your AI-powered filing system, one click away from employees.

To fully utilize AI’s capabilities and train it with your business data, start by choosing a template or building an AI Bot from scratch for your team. Give the bot a name and a brief introduction to its intended purpose. This setup ensures that the AI is tailored to meet the specific needs of your organization.

Create an App on Discord

Next, GPTBots will prompt you to configure the bot settings, such as the large language model (LLM), response length, and other options. Customize these settings to meet your specific needs.

Configure Bot Settings

After configuring the settings, train the bot with your knowledge base. It can accept data inputs from various sources, including files, spreadsheets, online text, websites, and more.

Train the Bot

Once the bot is trained, use the "Retrieval Test" option to evaluate the bot's responses and ensure they meet your expectations.

Test Bot Output

GPTBots also supports the integration of various popular tools, such as YouTube, Google Search, DALL-E 3, and more. Integrate these tools into your bot as needed to enhance its functionality.

Integrate Popular Tools

Reduce Employee Training and Support Costs

The use of A.I. can significantly reduce employee training costs for H.R. managers. Tools like ChatGPT and GPT-trained chatbots simplify complex learning through interactive formats. Employees can grasp concepts quickly and easily. With the power of generative A.I., you can create effective sales pitches and marketing material and handle customer support. In short, employees are empowered with low training costs, leading to a more efficient business.

Immediate Responses

GPT-powered bots and knowledge systems integrate all of your enterprise data with A.I. (LLMs). This eliminates the need for endless research hours. You can ask any professional question and get an accurate response within seconds. This increases employee productivity and helps them with instant knowledge at the workplace.

Keep Content Updated

Online training modules are great, but evolving technology can quickly make them obsolete. AI-powered knowledge bases can store a wealth of information that's easy to update. Integrate new research, documents, and data to keep your knowledge base and chatbots fresh and relevant.


Building a winning DEX strategy is a collaborative effort. Listen to your employees' needs, prioritize their comfort with new tools, and provide ongoing support. This human-centric approach ensures a smooth transition and maximizes everyone's benefits. While this journey will have challenges, you can easily tackle them with a collective team effort.

Artificial intelligence is the future of employee experience! GBTBots offers a friendly solution to create custom training and knowledge bases. This keeps your team engaged with the latest information, all within minutes. Switch to GPTBots and experience the future of DEX with your employees today.

The key features of GPTBots include:

  • Ease of Use: The drag-and-drop interface makes it accessible even for non-developers.
  • Pre-designed Templates: Fast chatbot creation with plenty of pre-designed templates.
  • Ultra-Fast Bot Training: Simple drag-and-drop-based chatbot training with your company's knowledge base.
  • Comprehensive Integration: Easily integrate with various platforms and services without extensive coding.